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      Hello!

I'm Per David,
a tech entrepreneur.

With an artist's heart and an engineer's mind, I build remarkable software products that scale.
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people AND
PRODUCT
GUY
      WHAT I DO

Accelerating the journey to product-market fit.

Advisor & Board Member

Challenging assumptions, provoking conventional thinking and providing actionable advice.

Founder Coach

Providing mentoring, coaching and support for founders to thrive in and outside of work.

Fullstack Developer

Building software products from MVP to scale while maintaining a clean codebase.

Product Marketer

Capturing the core message of a product and communicating it clearly.
About Me
building
SOFTWARE
since
2001
      About

More about me

Hello! I'm Per David, a Stockholm-based entrepreneur on a mission to enable our beautiful planet to thrive - not just survive.

The venture journey is embedded in my blood. For the past 15 years I have been building software companies from the ground up across a number of industries, from devtools and productivity apps to edtech, real estate platforms and beyond. Depending on the stage and need of each company, I have found myself coding 150+ product releases in a year, raising millions of USD in venture capital, rewriting apps serving 100k+ users, and many other things. Being an ultra-fast learner has been my superpower all these years, as well as knowing humbly when to ask an (AI) friend for the instruction manual.

My hands-on experience of coding and designing products along with my managerial experience of coaching and leading teams has made me a Swiss-army-knife in the startup context. Being fluent in both people and product has given me many titles throughout the years, from CEO to CTO and CPO, as well as interim roles as product manager and team lead. Regardless of title, I am dedicated to solving complex problems together with smart people from which I can constantly learn and grow.

I AM YOUR STRATEGIC PARTNER IN
Aligning AI technology initiatives with business goals
Providing tech strategy, direction and product management
Leading customer development to find product-market fit

My Experience

I thrive in strategic tech roles at the intersection of people and product, where I get to put my entrepreneurial skills to work.

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AUG 2022 - PRESENT

CTO at Habity

A community of 100k+ homeowners connecting them directly to buyers of real estate.

JAN 2019 - DEC 2021

Co-founder at Astrid

A productivity tool used by companies like Pitch and Typeform.

JAN 2018 - DEC 2018

Co-founder at Everyday

An AI-based microlearning platform used by companies like PwC and Spotify.

“ Per makes an exceptional CEO partly because of the reason Plato thought philosophers would make good rulers. He is reluctant to be one. This often overlooked quality, in an age where narcissistic grandiose ambition is mistakenly taken as an asset, creates an unpretentious modesty which is exactly what reduces typical flaws associated with CEOs with big egos. ”

Alexandros Lysios

Greek Philosopher
“ Per has the clever mind of a business man and the heart of an artist. One of his many perks is that the moves with ease between strategic thinking and action. This may be due to his holistic approach to life, rooted in a strong purpose. He is attuned with what people want and need. ”

Elia Mörling

Web3 Entrepreneur
      NOTES & Musings

My reflections on the startup ecosystem and life in general.